What you need to consider when designing for kids is this: Children are fucking stupid. Therefore your design musn't scare them. For reasons that escape me, IKEA believes this survey form appeals to them but it frightens the fur out of me, perhaps being I'm no longer a kid. Kids tend to be smarter now in terms of copying what they see in abysmally computer CG overdosed high budget flicks and rap music but that's about it. They're still fucking stupid.
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